Crush It! – By: Gary Vaynerchuk
Thanks to his pioneering, multi-faceted approach to personal branding and business, Vaynerchuk has built his family’s local wine business into a national industry leader. He’s rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog about wine. As his viewership swells to over 80,000 a day, and the wine business grows to over $60 million a year, he’s begun making national TV appearances including the Today Show, Late Night with Conan O’Brien, Ellen, and others, consulting for Fortune 100 companies, and giving keynote speeches around the world. Gary’s dual identity as both business guru and wine guy has made him the “Social Media Sommelier.”
