Ravi Mehta is vice president of product for Viximo, where he drives the product strategy for Viximo’s social game distribution platform and helps social networks monetize via social games and virtual goods. For more information on virtual goods, visit his blog, Virtual Goods Insider, and follow him on Twitter.
In 2009, an estimated $2.2 billion in [...]

Global revenue from the sales of virtual goods will reach $6 billion by 2013, according to Minneapolis-based investment firm Piper Jaffray, which isn’t too shabby for a product that has been deemed by many to be “intangible” or “non-existent.” To the contrary, consumers have shelled out millions for clothing, housing and miscellaneous gifts [...]